10 reasons why you should invest in a franchise

Franchising in Australia is increasingly an economic powerhouse for investors, ticking a lot of boxes for investors and potential business owners.

1. It’s a booming sector

Franchising is on a roll. According to the Asia-Pacific Centre for Franchising Excellence, the number of franchises operating in Australia has increased 15 percent in the last two years and stands at about 1180 businesses. This is a $131 billion industry and it’s still growing.

2. Risk is minimised

The rigours of establishing a business from scratch are considerable and in a franchise there is a wealth of experience to draw on that can ease the process.

Of course there is never any guarantee of success but the presence of tried and tested systems, a brand, and experience in trading creates something of a shortcut in establishing a business for franchisees.

3. Brand power

What a franchise network offers the new franchisee is the chance to start off with knowledge and experience at their fingertips.

What could be better than starting out in business with a brand that customers already recognise and love?

4. A competitive advantage

Once the business is up and running, a franchisee can then turn to the depth of experience on hand in the network to gain competitive advantage. The franchisor doesn’t have the answer to everything – getting practical advice, and a reality check, from others in the frontline is invaluable for a franchisee.

5. Focus on building your business

Although a franchisee’s business is their own responsibility, most franchisors are engaged in helping franchisees achieve their own goals, and through business development or field managers are able to offer advice where needed about ways to improve sales, cut costs and increase profit.

6. Access to finance

Getting a loan from a bank is harder than it used to be. But the existence of a tried and tested business, good operating systems, a visible brand and franchisor experience, can still be appealing to any lender.

A banker’s understanding of what the business is about is developed over years through a relationship with the franchisor and that cannot be replicated by a start-up.

7. Access to buying power

What advantage does a chain of stores or a national service operator have over an independent? Buying power. And that’s something shared by a franchise system.

8. Access to innovation

Innovation, research and investment in technology are all vital elements to a business that a good franchisor will undertake, with the end goal the boosting of a franchisee’s business through greater efficiencies, swifter responses, improved communications, up-to-date analysis, and a competitive edge.

9. Opportunity to expand

A franchise network can be the landscape in which to set out on the journey to multi-unit ownership; many franchise systems see the value in successful franchisees expanding their reach and building the brand at the same time.

10. Rules and regulations

Beyond the legal constraints that inform any business behaviour, for franchisees there is a regulatory code that governs the franchise sector, and fundamental to this is the relationship between franchisor and franchisee.

Originally published by, Sarah Stowe on Franchise Business (franchisebusiness.com.au) , on 7 December, 2015

Blog Categories

Recent Posts

Tips For Pool Owners During La Nina Weather Don’t let La Niña ruin your summer of poolside fun! Heavy rainfall means leaves, dirt and algae spores get delivered into your pool. Phosphates get deposited into the water and chlorine, salt and minerals are diluted. Combined with sunlight, these conditions are perfect for algae to grow and turn your healthy pool, into a green pool. It also affects the water’s pH, calcium hardness, total dissolved solids, alkalinity and other chemical levels. What is La Nina? The Bureau of Meteorology has warned to expect a La Niña weather pattern this summer, which is set to bring mass wet weather across the parts of New Zealand – with backyard pool owners warned to prepare for a whirlpool of challenges. What are the effects of La Niña? Typically during La Niña seasons, there is above average rainfall with extra rain, some storms and possibly even flooding expected. Poolwerx Founder and CEO John O’Brien says the effects of this excess rain are pretty significant on your pool and could have a huge impact on backyard summer fun. “It is pivotal for pool owners to prepare in advance, and work with their local Poolwerx team to manage these effects during and after the season, to ensure they still have a healthy pool to create backyard family memories in. The solution is simple - prepare in advance and take the necessary steps to avoid greater cost and energy to remedy the situation after summer.” La Nina & Your Pool The effects of this excess rain can have a significant impact on your pool’s health if you don’t look after it properly. Along with the usual culprits that accompany heavy rain, such as debris, garden runoffs, overflow and contaminates, La Niña brings additional long-term consequences – the dilution of pool chemicals, green pools, and increased risk of mosquito-borne viruses. Below is our easy guide for New Zealanders to help you maintain a healthy pool during stormy weather
We All Win with Learn2Swim Poolwerx’ Learn2Swim Week returns nationwide for its eighth year 25 Sep - 3 Oct Tragically, in Australian 25 children under 5 lost their lives prematurely from drowning in Australia in the last year, a 108% increase on last year and a 9% increase on the 10-year average, with 8 of these incidents happening in swimming pools. In New Zealand, three children under the age of four lost their lives last year. This is why Poolwerx and Kids Alive are back again this year with Learn2Swim Week, offering free swimming lessons for children under five from Friday 25 September to Sunday 3 October, in an effort to reduce childhood drownings. Over the course of a week, swim schools across Australian and New Zealand will offer free swimming lessons to children under the age of five as part of the water safety initiative, with registrations still open for swim schools to sign up for the annual event. Despite water safety remaining top of mind for many families, new research from Poolwerx reveals around 15 percent of parents surveyed still know someone who had, or directly encountered, a near-drowning experience – highlighting the importance of teaching little ones basic water skills to make swimming safe and fun for parents and toddlers. Further, over 30 percent of parents whose children participated in Learn2Swim Week in 2020 enrolled their children in ongoing swim classes after the week was over2, highlighting the impact that Learn2Swim Week has on both children and the parents enrolling them. Ex-Olympian swimmer Libby Trickett, alongside former Australian Olympic swim coach and Kids Alive founder Laurie Lawrence, has partnered with Poolwerx to support the initiative, urging all parents to sign up for Learn2Swim Week this year and get their kids enrolled in lessons. Libby Trickett said, “As a mum myself, I’m really proud to be championing Learn2Swim Week for Poolwerx this year. I know just how important it is to develop swimming skills when you’re young, and really capitalise on the opportunities our beautiful climate gives us to enjoy time in the water here in Australia. Former All Blacks centre, now Crusaders and Wellington (NPC) Assistant Coach Tamati Ellison, has also partnered with Poolwerx to support the initiative, urging all parents to sign up for Learn2Swim Week this year and get their kids enrolled in lessons. “I’m really proud to be supporting Learn2Swim Week for Poolwerx this year. Growing up my siblings and I spent a lot of time around the water which helped us develop key swimming skills plus build amazing memories. Learning how to swim and feel confident in the water is important at all ages. For us Kiwis, it allows you to enjoy the New Zealand summer and keep whanau safe in and around the water,” says Tamati. “Tamaiti akoana ki Te kaukau, noho haumaru ki Te wai, Tau Ana. Okea ki a Urorotia ako ki Te kaukau I tenei rā (A person who learns to swim is safer in the water. Give it your best, learn to swim today),” he adds. Poolwerx COO Nic Brill reiterated Poolwerx’ commitment to water safety, encouraging parents to take advantage of these free classes. “Swimming is a way of life for most Kiwis and Aussies, but sadly we’re still seeing backyard drownings. That is why it is crucial to introduce kids to water safety as early as possible. As Australasia’s largest pool servicing brand, we feel that we have both an opportunity and a responsibility to promote safe water practices in our community,” Brill said. “Nearly 2.7 million Australians and 58,000 Kiwis live in a house with a swimming pool, and with people staying at home more over the last eighteen months through COVID, we know this number is rapidly increasing. That makes Learn2Swim Week an even more vital initiative, and one which we are proud to pioneer.” To locate your nearest participating swim school and sign up for a free class, visit www.learn2swimweek.com. Swim schools can still register to participate at www.learn2swimweek.com/register-your-pool/ [1]Royal Lifesaving Australia National Drowning Report 2021 [1]2020 Provisional Drowning Report [1]Independent study of 275 responses, carried out by Poolwerx
Important note on Covid-19 and our services Our mobile service is open. We are actively monitoring the Coronavirus (COVID-19) and following official Government guidelines. Our mobile service remains open across the country, and we will continue to act on official health advice. We all have a part to play to help reduce the spread of the virus, and we have put in place preventative measures for all our employees. We are increasing the frequency in which we disinfect commonly shared surfaces and are supplying our employees with hand sanitizers, disinfect wipes and sprays.