Kids Alive Do The Five
Poolwerx is proud to be the community sponsor of the Kids Alive initiative. Drowning is the greatest cause of accidental death in children under five in Australia. Each week, on average, one child drowns.
In 1988 to combat drowning, Laurie Lawrence created the Kids Alive – Do the Five water safety program. The Kids Alive program educates the public on five important steps to reduce the risk of preschool drowning.
“We are teaming up with Poolwerx to take our ‘Kids Alive – Do the Five’ message to thousands of adults and children across the country, targeting the area where water safety is absolutely critical – in our own backyards,” said Laurie Lawrence.
“We want the simple steps people can take to reduce the risk of a tragedy or near tragedy to become part of everyday Australian lifestyle, and Poolwerx provides the perfect platform to support us with its wide footprint across the country.”
Poolwerx CEO John O’Brien said Poolwerx was committed to promoting water safety awareness.
“Despite boasting the highest pool ownership per capita in the world, Australians still ignore simple safety measures including regular inspection for pool dangers, displaying an up-to-date CPR chart and understanding basic life saving techniques,” he said.
“This Kids Alive campaign is a collective effort and something we’re all passionate about. Our franchises are committed to driving water safety education through our stores, service vans and as part of our community outreach.”