Our Values

Our values are the personal behaviors we hold as the most important for us – in communicating, inter-relating and conducting relationships with each other, suppliers and clients. They are our DNA, implanted in our Brand – they are what we stand for, how we wish to be known and the basis for which we treat others and want to be treated ourselves.

These mutual values minimize misunderstanding and frustration, improve timelines and greatly improve the respect and integrity we show each other. When adhered to, these values create “trust” in each other and our Brand Poolwerx – for we are the brand.

People first always

Our ‘people’ includes the Poolwerx community of Franchise Partners and their staff, our franchise support team, our suppliers and our clients. Importantly it includes our extended community of Franchise Partners’ and all of our families. Our ‘people’ are our first priority, our first concern and our greatest strength.

Do the right thing

We all know what this is - we just need to do it. It’s about acting with integrity in your dealings and showing respect to each other, property and the brand. It’s about being honest, direct and trustworthy.

Find the better way

As a franchise system – we strive to improve in everything we do, so that we are always improving and refining our professionalism, ourselves and our brand. It goes to our innovativeness and initiative – we strive to be the best.

Dare to succeed

As a family of entrepreneurial small business people, we need to find the courage to succeed, to overcome adversity and to constantly rekindle the passion. Make things happen.


Add positive energy to the brand - share, support, be resilient and consistent. Take responsibility, be accountable, learn from mistakes and be part of the solution. Look forward and not back.